The importance of content marketing
If the target audience doesn't find a law firm's content relevant, the firm could be wasting a valuable engagement effort. Read more at www.natlawreview.com
Rethinking law firm pitches and proposals
During the pandemic, buyers of legal services used new technologies to automate the buying process and focused on a firm’s commitment to issues beyond those that are strictly legal. How [...]
Content marketing: do’s and don’ts on LinkedIn
Content Marketing: Do’s and Don’ts on LinkedIn By Edie Reinhardt With almost 67 million monthly active users in the U.S., LinkedIn is the ideal platform for attorneys and law firms [...]
Law firm management preparation for the new year
Law firm leaders can best prepare themselves and their firms for the new season by considering the following 5 items to improve business development in 2023. Read more at lawvision.com
Why your law firm isn’t ranking on Google
The good news is that there are several ways to increase your law firm’s search engine ranking. Read more at www.dailylegalbriefing.com
When developing a sales approach, start with the buyer’s process
Legal-services buyers make purchases when they spot a problem, a need, or an opportunity. Their process ranges from ignoring it to waiting for it to mature to handling it internally [...]
The best social media strategies to spark client engagement
Attention to social media is non-negotiable for any attorney or law firm seeking to thrive in this increasingly competitive business environment.
Nonlawyer referral sources for attorneys
Professionals, other than lawyers, can be great referral sources. Attorneys should cultivate professional connections if they want to broaden their referral networks.
Being busy versus being productive
Work comes down to busy work vs. productive work. Busy work does not move the needle.
ICYMI: Creating a legal blog to attract and retain clients
A previous column on creating a blog to build business resonates as much now as ever. Read more at businessoflawinsider.com
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