The four core pillars of the AI ‘authority stack’
With artificial intelligence becoming the gatekeeper for clients’ digital search results, law firm websites need to stress four “Rs”: Ratings, reviews, recognitions, and roots. Read more @ martindale-avvo.com
How to sell legal services without sounding salesy
You can develop an effective business pitch that does not sound manipulative or unprincipled. Read more @ atticusadvantage.com
Why clients choose you
Lawyers could sell themselves better if they understood more fully why their clients choose them, an expert argues. Read more @ attorneymarketing.com
Spring is a good time to ‘clean out’ business development plans
Like musty closets and dirty windows, well-worn law firm marketing and business plans need annual airing and sprucing up. Read more @ socialmediabutterflyblog.com
It might be time to put your legal marketing on a diet
If you suspect that one prong or another of your marketing strategy isn’t working, it might be time to try an “elimination diet.” Read more @ attorneymarketing.com
Content Marketing: Where law firms lose referrals and how to prevent it
Content Marketing: Where law firms lose referrals and how to prevent it By Edie Reinhardt Law firms take pride in referrals. They reflect the firm’s reputation, relationships and trust. However, [...]
Understanding the true cost of bringing in new clients
The Client Acquisition Cost (CAC) calculation is an accurate gauge of whether marketing expenses are paying off with new business. Read more @ legalmarketingblog.com
Stop networking and start showing up
Lawyers who fail at business development are often looking for immediate returns in a process that demands patience, diligence, and persistence. Read more @ abovethelaw.com
30 best law firm logos in 2026
The best logos project both authority and approachability. They work in any format, from business cards to billboards to digital displays. Read more @ rankings.io
Word of the week: GEO (generative engine optimization)
In legal marketing, GEO is the next evolutionary step beyond SEO (search engine optimization). Read more @ thetechsavvylawyer.page
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