Law firms are hiring non-attorney sales people
The titles vary – “client development manager,” for one – but full-time sales specialists are being hired to work with attorneys to cultivate clients at some firms. Read more @ [...]
What consumers look for before they hire an attorney
Prospective clients assume you can do the legal work. What they are really deciding before they reach out is whether they can trust you. Read more @ martindale-avvo.com
How often should you change your marketing strategy?
The challenge for firms is knowing when efforts have proven ineffective vs. having the patience to build on incremental gains. Read more @ legalmarketingblog.com
Stop being squirrelly about business development
Building a book of business is about steady effort, not frantic motion followed by periods of inactivity. Read more @ abovethelaw.com
Social media for attorneys: Staying visible as searches change
While social media has been a hit-or-miss proposition for law firm business development, attorneys who do not post regularly will be penalized under new searching practices. Read more @ lawlytics.com
What every blog post should include
Following this checklist can make your pieces better for readers and more prominent on the internet. Read more @ socialmediabutterflyblog.com
Content Marketing: How great lawyers can be invisible to AI and why it matters
Content Marketing: How great lawyers can be invisible to AI and why it matters By Edith Reinhardt Lawyers work hard to build their reputation. They earn impressive credentials, achieve excellent [...]
How to make your firm’s website photos more dynamic
Tips on the best kinds of photos to use when picturing your firm and its attorneys on the internet. Read more @ greatjakes.com
AI visibility and attorney bios
Bios that are precisely focused on a lawyer’s legal niche are magnets for attention from the AI engines now powering internet searches. Read more @ greatjakes.com
How to optimize your bio for maximum digital search attention
First and foremost, your online bio must give a clear answer to this query from a hypothetical client: How can this attorney help me? Read more @ lawlytics.com
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