Stop being squirrelly about business development
Building a book of business is about steady effort, not frantic motion followed by periods of inactivity. Read more @ abovethelaw.com
Social media for attorneys: Staying visible as searches change
While social media has been a hit-or-miss proposition for law firm business development, attorneys who do not post regularly will be penalized under new searching practices. Read more @ lawlytics.com
What every blog post should include
Following this checklist can make your pieces better for readers and more prominent on the internet. Read more @ socialmediabutterflyblog.com
Content Marketing: How great lawyers can be invisible to AI and why it matters
Content Marketing: How great lawyers can be invisible to AI and why it matters By Edith Reinhardt Lawyers work hard to build their reputation. They earn impressive credentials, achieve excellent [...]
How to make your firm’s website photos more dynamic
Tips on the best kinds of photos to use when picturing your firm and its attorneys on the internet. Read more @ greatjakes.com
AI visibility and attorney bios
Bios that are precisely focused on a lawyer’s legal niche are magnets for attention from the AI engines now powering internet searches. Read more @ greatjakes.com
How to optimize your bio for maximum digital search attention
First and foremost, your online bio must give a clear answer to this query from a hypothetical client: How can this attorney help me? Read more @ lawlytics.com
The AND approach to law firm growth
With better management strategies, firms can both pursue new clients and earn new business from existing ones. Read more @ attorneyatlawmagazine.com
Brand positioning mistakes law firms keep repeating
Too many law firms think brand positioning means sounding professional. It really means sounding distinct. Read more @ legalmarketingblog.com
The four core pillars of the AI ‘authority stack’
With artificial intelligence becoming the gatekeeper for clients’ digital search results, law firm websites need to stress four “Rs”: Ratings, reviews, recognitions, and roots. Read more @ martindale-avvo.com
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