Learn to earn: Social media as an intelligence-gathering tool
Social media platforms are phenomenal resources for gathering business intelligence. Leverage their power and you can become a business development star. Read more @ abovethelaw.com
How to craft pillar pages to appear in online searches
Legal professionals can improve online visibility by taking advantage of changes in how people are searching for information. Read more @ abovethelaw.com
Are networking events worth a lawyer’s business development time?
Meeting face-to-face with clients or small groups may be a better use of lawyers’ business development time than attending large networking events. Don't mistake activity for accomplishment. Read more @ [...]
Diversify calls to action: A guide for law firms
Diversifying calls to action (CTAs) is a critical strategy for driving engagement and increasing client acquisitions. Read more @abovethelaw.com
Editor’s Note: Announcement of Best Places to Work: Law Firms
Editor’s Note: Announcement of Best Places to Work: Law Firms On behalf of our sister company, Best Companies Group, we are thrilled to announce that registration for the Best Place [...]
The downside of referring clients
The lawyer you recommend to your client could be so impressive that your client jumps ship. Read more @ abovethelaw.com
How to install a sales process at your firm
Build a sales process from the ground up, start with pilot programs, generate interest by producing results, rely on word of mouth, and institutionalize it over a long period of [...]
Create a great logo: Essential design tips for attorneys
Your logo isn’t just about aesthetics, it’s about resonating with your target audience and potential clients. Here are tips for ensuring relevance in the design process, and case studies showcasing [...]
Follow up with referrals quickly
Attorneys on the hunt for new work must respond to referrals as soon as possible. Delays allow someone else to get the business, not necessarily because they are more competent, [...]
The road to LinkedIn mastery
LinkedIn stands as a pivotal platform for legal professionals seeking to highlight their expertise and enhance their career trajectory. Read more @ www.abovethelaw.com
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