A guide to writing the best online attorney bio
The way a potential client views your bio may be the difference between losing that customer or compelling them to pick up the phone. Read more @ themodernfirm.com
Better rainmaking through ‘micro habits’
Consistently doing small, positive things to advance the business side of a legal practice will beat grandiose rainmaking designs almost every time. Read more @ jaimiefield.com
PPC (pay-per-click) vs. SEO (search engine optimization)
Both marketing channels play different roles, and come with their own timelines and risks. Read more @ searchenginejournal.com
Content creation for lawyers made simple (and better)
Chances are, most attorneys already know what their promotional content should contain based on years of dealing with clients and prospects. Read more @ attorneymarketing.com
Where your leads are coming from (may not be where you think)
If prospective clients simply say they found your firm through “Google,” chances are it doesn’t tell the whole story. Read more @ legalmarketingblog.com
Building a brand people trust
Degrees, promotions, and other legal credentials are nice. But remember people trust you more for your judgment, insight, and behavior. Read more @ socialmediabutterflyblog.com
How having a strong presence helps lawyers lead in their markets
Presence is not a marketing slogan. It is a long-term action plan for differentiation and market share in the legal profession. Read more @ socialmediabutterflyblog.com
LinkedIn for lawyers: Going beyond the self-congratulatory post
How can you move beyond the humblebrag and turn LinkedIn into a credibility- and engagement-builder? Shift your posts from promotion to purpose. Read more @ legalisi.com
What is domain authority and how is it relevant for law firms?
Domain authority is a benchmark for a website’s overall strength and credibility. It predicts how highly a site will rank in search engine results. Read more @ rankings.io
Is ChatGPT the death of legal blogging?
The simple answer is no. But it may be the death of bad legal blogging. Read more @ legalmarketingblog.com
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