Content Marketing: Can your firm “COPE” with this strategy for marketing success? By Edith Reinhardt Create once, publish (or promote) everywhere – or “COPE” – is a key marketing strategy that lawyers often overlook. The [...]
Sentiment still seems to favor the promotion of diversity, equity, inclusion, and accessibility at many law firms, despite growing opposition by courts and other critics to DEIA mandates. Read more @ alanet.org
An estimated 20 percent of attorneys struggle with mental health or substance misuse problems. Are lawyers ethically obligated to report colleagues who are in trouble? Read more @ legaldive.com
Agentic artificial intelligence promises to improve law firm efficiency, proponents say. But it also poses ethical and societal challenges. Read more @ abovethelaw.com
While financial returns were generally robust for firms in 2024, a report on the state of the legal industry foresees significant structural changes on the horizon. Read more @ lawnext.com
Digital Marketing: Organic searches vs. AI-powered web traffic: Trends that matter to legal marketers By Guy Alvarez Law firms across practice areas have recently seen a marked decline in website traffic originating from traditional [...]
All marketing is not created equal. Establishing a budget allows you to better tell which marketing expenditures are paying off and which are not. Read more @ legalmarketingblog.com
Some thoughts on how lawyers can earn the enduring trust of clients and build relationships for the long term. Read more @ attorneyatwork.com
Even in the most security-conscious firms, employee behavior toward browsing the web and handling email creates vulnerability to cyber attack, a new analysis shows. Read more @ helpnetsecurity.com
It's admirable to say you’re available to clients 24/7, but even the most diligent attorney must set limits for the sake of their health and effectiveness as a practitioner. Read more @ alanet.org
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