Understanding the true cost of bringing in new clients
The Client Acquisition Cost (CAC) calculation is an accurate gauge of whether marketing expenses are paying off with new business. Read more @ legalmarketingblog.com
Share this story, choose a platform
Brought to you by BridgeTower Media
Sign Up For Our
Free Weekly Newsletter
Recommended content
Confessions of a Legal Recruiter: Using the realization rate to gauge an attorney’s value to a firm
Confessions of a Legal Recruiter: Using the realization rate to gauge an attorney’s value to a firm By Shari Davidson [...]
Simple and productive AI projects for small firm lawyers
These tasks can familiarize you with digital tools and improve your firm’s customer service without compromising client confidentiality. Read more [...]
Senior partners should listen to junior associates
Sometimes, the lawyer in the room with the best ideas is the one with the least impressive title. Read more [...]
The law of diminishing returns and legal marketing
A law firm can reach the point where more spending on marketing will not translate into more business. Read more [...]
