The tax codes place attorneys and law firms in specialized categories that create unique filing challenges – and financial opportunities – at tax time. Read more @ attorneyatwork.com
A UVP isn’t a slogan or a tagline. It’s a statement of purpose that should tell potential clients why your law firm is worth hiring. Read more @ legalmarketingblog.com
The most successful client meetings are about making meaningful connections, showing up prepared, and becoming someone the client trusts. Read more @ socialmediabutterflyblog.com
Entering year two of less-than-full-time practice, an attorney reflects on what’s been gained and what she’s left behind. Read more @ attorneyatwork.com
Serving Clients: The power of listening to the Voice of the Client: A strategic advantage By Brenda Plowman In today’s rapidly evolving business landscape, complexity is at an all-time high for leaders. Regulatory uncertainties, [...]
Learning to think of the word first when you are upset or angry can lead to more positive and measured responses under stress. Read more @ slaw.ca
Both are rooted in driving traffic and leads. Which one you focus on depends on your firm’s goals, target audience, and digital marketing budget. Read more @ legalmarketingblog.com
Firms that advertise themselves as providing crisis services to clients must give attorneys appropriate training in high-pressure situations. Read more @ strategiesandvoices.org
Client endorsements are effective at boosting a firm's business. These tools can help maximize the promotional impact of positive testimonials. Read more @ rankings.io
Brand awareness vs. lead generation: Striking the perfect balance By Kevin Vermuelen When it comes to legal marketing, juggling multiple priorities is all in a day’s work. Some of these tasks focus on raising [...]
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