Public Relations: In the new year, try a new marketing strategy–public relations
Public Relations: In the new year, try a new marketing strategy–public relations By Ellen Keiley January is a great time to reflect on and evaluate current marketing activities and determine [...]
Public Relations: The holidays are a natural time to be visible
Public Relations: The holidays are a natural time to be visible By Ellen Keiley The holidays are a perfect time to focus on public relations (PR). This is the time [...]
Public Relations: Clearing up common misperceptions about public relations
Public Relations: Clearing up common misperceptions about public relations By Ellen Keiley Public Relations (PR) is often misunderstood and mistaken for various other forms of marketing. The goal of public [...]
Public Relations: The business case for relying on PR professionals
Public Relations: The business case for relying on PR professionals By Ellen Keiley After submitting a proposal to a law firm recently, I realized the firm leader was not clear [...]
Public Relations: How to build a personal brand
Public Relations: How to build a personal brand By Ellen Keiley Many lawyers do not have a clear concept of a “personal brand.” Essentially, a personal brand is the professional [...]
Three simple ways to raise your visibility
Three simple ways to raise your visibility By Ellen Keiley Lawyers who stand out in their community have probably taken the time and diligently worked to build their brand. Visibility [...]
Public Relations: Motivating lawyers to write ‘expert’ articles
Public Relations: Motivating lawyers to write ‘expert’ articles By Ellen Keiley Producing articles that exhibit a lawyer’s expertise can have a huge impact on building trust, attracting clients and improving [...]
Public Relations: The value of visibility in the marketplace
Public Relations: The value of visibility in the marketplace By Ellen Keiley It is no secret that lawyers face pressure to bring in new business. In some firms, being elevated [...]
Should law firms take public positions on contentious social issues?
Clients feel increasingly emboldened to call on firms to use their influence to promote change. Firms must balance their duty to their clients with the values and beliefs of the [...]
Public Relations: Clearing up common misperceptions about PR
Public Relations: Clearing up common misperceptions about PR By Ellen Keiley Public Relations (PR) is often misunderstood and mistaken for various other forms of marketing. The goal of public relations [...]
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