Public Relations: The business case for relying on PR professionals By Ellen Keiley After submitting a proposal to a law firm recently, I realized the firm leader was not clear [...]

Public Relations: How to build a personal brand By Ellen Keiley Many lawyers do not have a clear concept of a “personal brand.”  Essentially, a personal brand is the professional [...]

Three simple ways to raise your visibility  By Ellen Keiley Lawyers who stand out in their community have probably taken the time and diligently worked to build their brand. Visibility [...]

Public Relations: Motivating lawyers to write ‘expert’ articles By Ellen Keiley Producing articles that exhibit a lawyer’s expertise can have a huge impact on building trust, attracting clients and improving [...]

Public Relations: The value of visibility in the marketplace By Ellen Keiley It is no secret that lawyers face pressure to bring in new business. In some firms, being elevated [...]

Public Relations: Clearing up common misperceptions about PR By Ellen Keiley Public Relations (PR) is often misunderstood and mistaken for various other forms of marketing. The goal of public relations [...]

Public Relations: Why spend on PR when the economy and profits are flat? By Ellen Keiley When the economy sags or profits are lower than expected, firms often think of [...]

According to the American Bar Association's Profile of the Legal Profession, there are currently about 1.3 million lawyers in the United States.