Public Relations: Why engaging a PR professional is essential for attorneys By Ellen Keiley Before engaging a public relations professional to help with publicity, I often see attorneys focusing on [...]

Public Relations: Lawyers and the benefits of an effective PR strategy By Ellen M. Keiley An effective public relations strategy plays a key role in creating a positive public image [...]

Public Relations: In the new year, try a new marketing strategy–public relations By Ellen Keiley January is a great time to reflect on and evaluate current marketing activities and determine [...]

Public Relations: The holidays are a natural time to be visible  By Ellen Keiley The holidays are a perfect time to focus on public relations (PR). This is the time [...]

Public Relations: Clearing up common misperceptions about public relations By Ellen Keiley Public Relations (PR) is often misunderstood and mistaken for various other forms of marketing. The goal of public [...]

Public Relations: The business case for relying on PR professionals By Ellen Keiley After submitting a proposal to a law firm recently, I realized the firm leader was not clear [...]

Public Relations: How to build a personal brand By Ellen Keiley Many lawyers do not have a clear concept of a “personal brand.”  Essentially, a personal brand is the professional [...]

Three simple ways to raise your visibility  By Ellen Keiley Lawyers who stand out in their community have probably taken the time and diligently worked to build their brand. Visibility [...]

Public Relations: Motivating lawyers to write ‘expert’ articles By Ellen Keiley Producing articles that exhibit a lawyer’s expertise can have a huge impact on building trust, attracting clients and improving [...]

Public Relations: The value of visibility in the marketplace By Ellen Keiley It is no secret that lawyers face pressure to bring in new business. In some firms, being elevated [...]