How blogging can get law firms more clients
Here are practical tips for creating and updating blog content to best connect law firms with customers searching for representation. Read more @ attorneyatwork.com
Content Marketing: How law firms can use generative AI to create educational and marketing content
Content Marketing: How law firms can use generative AI to create educational and marketing content By Edith Reinhardt Everyone has heard of ChatGPT, Copilot and other generative artificial intelligence tools [...]
7 strategies to maximize your AI-powered search market share
Here are tips for “future-proofing” a prominent position for your firm by saturating the search engine results pages (SERPs) of today’s digital marketing landscape. Read more @ searchengineland.com
Best practices for announcing a law firm name change
Transitioning from the names of your firm’s founding partners to another name or an acronym involves careful planning and strategic execution. Read more @ socialmediabutterflyblog.com
Digital Marketing: Trends in demand generation for law firms
Digital Marketing: Trends in demand generation for law firms By Guy Alvarez In a world driven by digital innovation and constantly evolving consumer behaviors, law firms and legal-sector businesses can [...]
Top 5 mistakes lawyers make while networking
Here are some reasons why your networking efforts might be failing to yield the client leads and strategic professional contacts you expected. Read more @ abovethelaw.com
5 ways automated SMS marketing can boost client acquisition, retention
Thanks to the ubiquity of mobile phones, automated short message service (SMS) marketing gives law firms a convenient communications link with current clients and a tool to drum up other [...]
Attorneys and the power of a digital-centric approach to PR
When done right, digital public relations offers fantastic opportunities to amplify a law firm's online presence, enhance brand recognition, and attract more new clients. Read more @ attorneyatwork.com
When perfectionism becomes paralysis, lawyers stop being effective communicators
Tips for how lawyers can stop overthinking, overediting, and overanalyzing in order to write more relevant and impactful client alerts and other creative content. Read more @ socialmediabutterflyblog.com
Content Marketing: Giving away a taste of the ‘secret sauce’ to attract clients
Content Marketing: Giving away a taste of the “secret sauce” to attract clients By Edith Reinhardt Many lawyers tout their extensive experience and knowledge as the reason they should be hired [...]
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