Short-form videos have become a fixture on social media
With views now in the billions, short-form videos are an increasingly significant factor in social media marketing campaigns. Read more @ searchenginejournal.com
How marketing can drive associate retention, firm cohesion
A strong law firm marketing function can foster a positive work environment, promote professional development, and help attorneys bond. Read more @ strategiesandvoices.org
Content Marketing: Can your firm “COPE” with this strategy for marketing success?
Content Marketing: Can your firm “COPE” with this strategy for marketing success? By Edith Reinhardt Create once, publish (or promote) everywhere – or “COPE” – is a key marketing strategy that [...]
Digital Marketing: Organic searches vs. AI-powered web traffic: Trends that matter to legal marketers
Digital Marketing: Organic searches vs. AI-powered web traffic: Trends that matter to legal marketers By Guy Alvarez Law firms across practice areas have recently seen a marked decline in website [...]
How to create a marketing budget
All marketing is not created equal. Establishing a budget allows you to better tell which marketing expenditures are paying off and which are not. Read more @ legalmarketingblog.com
How to get found without relying on Google
Creative social media posting and placing local business journal ads are two of the ways law firms can market themselves without paying Google for SEO enhancements. Read more @ legalmarketingblog.com
How to use marketing to raise legal rates
When your great marketing content has established you as the go-to expert in your practice area, you can charge clients accordingly. Read more @ legalmarketingblog.com
Lawyer-finder site Lawhive raises $40 million
The new platform aims to tap into a market for unmet consumer legal needs in the United States that’s worth an estimated $1 trillion a year. Read more @ artificiallawyer.com
Branding a law firm: How it puts you ahead of the crowd
The author argues that a “true” law firm brand should say as much about a firm’s customers as it does about the lawyers and the services the firm has to [...]
How artificial intelligence impacts SEO
AI is adding even more uncertainty to the already complex process of enhancing a firm’s visibility through sound search engine optimization (SEO) practices. Read more @ legalmarketingblog.com
Brought to you by BridgeTower Media
