5 ways automated SMS marketing can boost client acquisition, retention
Thanks to the ubiquity of mobile phones, automated short message service (SMS) marketing gives law firms a convenient communications link with current clients and a tool to drum up other [...]
Attorneys and the power of a digital-centric approach to PR
When done right, digital public relations offers fantastic opportunities to amplify a law firm's online presence, enhance brand recognition, and attract more new clients. Read more @ attorneyatwork.com
When perfectionism becomes paralysis, lawyers stop being effective communicators
Tips for how lawyers can stop overthinking, overediting, and overanalyzing in order to write more relevant and impactful client alerts and other creative content. Read more @ socialmediabutterflyblog.com
Content Marketing: Giving away a taste of the ‘secret sauce’ to attract clients
Content Marketing: Giving away a taste of the “secret sauce” to attract clients By Edith Reinhardt Many lawyers tout their extensive experience and knowledge as the reason they should be hired [...]
Digital marketing: Demand generation fundamentals for law firms
Digital marketing: Demand generation fundamentals for law firms By Guy Alvarez In today's hyper-competitive legal marketplace, no law firm can expect new clients to simply arrive at its door. Its [...]
Three reasons your website redesign could be a disaster
Thoughtful planning and research can help a firm avoid these catastrophic mistakes when redesigning a website. Read more @ abovethelaw.com
5 ways artificial intelligence will change legal marketing
If harnessed right, generative AI can transform how firms market to target audiences, from personalizing social media campaigns to identifying potential new clients. Read more @ abovethelaw.com
Content Marketing: How to create user-friendly content for nonlawyers
Content Marketing: How to create user-friendly content for nonlawyers By Edie Reinhardt Lawyers are known for their wordy and technical writing and speaking style. While their legal practice may require that [...]
Learn to earn: Social media as an intelligence-gathering tool
Social media platforms are phenomenal resources for gathering business intelligence. Leverage their power and you can become a business development star. Read more @ abovethelaw.com
How to craft pillar pages to appear in online searches
Legal professionals can improve online visibility by taking advantage of changes in how people are searching for information. Read more @ abovethelaw.com
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