How law firms can position attorneys as “go-to experts”
In every practice area, there are countless lawyers who are well-known, highly experienced and knowledgeable.
How content marketing works for law firms
What content should your firm be focused on? Blogs? White papers? Case studies? Infographics? How should content be delivered? Read more at lawfuel.com
Reducing client acquisition costs for PI firms
Many Personal Injury client leads don’t cost a lot of money. Here are some of the most common types of leads that can turn into paying clients. Read more at [...]
SEO: The key to digital marketing success
It’s a fairly common scenario: a law firm has a great website, but it’s not seeing much in the way of quality leads.
How can lawyers build communities with live streaming?
Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it translate into paying clients? Read more [...]
Managing a law firm’s sales pipeline
A big part of legal marketing isn’t just getting people to fill out your firm's contact form, but also educating them about civil procedure and managing their expectations. Happier clients, [...]
BigHand announces acquisition of Digitory Legal
BigHand, a leading provider of operational and financial products for law firms, announced on Aug. 22, it has acquired Digitory Legal. Digitory Legal (Digitory) is a cost analytics platform designed [...]
Hybrid marketing and business development for law firms
Legal business development professionals are wondering if law firm events are moving into a digital-first world, or do in-person activities still dominate? Blending both worlds appears to be the mantra [...]
Estate planning law firm marketing
If you are looking to improve your estate planning law firm marketing, this piece includes how-to’s for numerous strategies including among others: 1.) Creating Quality Content. 2.) Boosting organic traffic. [...]
Creating a legal blog to attract and retain clients
Law firms routinely send timely and informative content to clients and contacts. The problem is that too often, the distribution of content is inconsistent and the firm has no strategic plan to fully exploit the information.
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