What is a law firm sales pipeline?
A law firm’s sales pipeline is a process for pinpointing and qualifying new leads, showcasing your firm’s value, selling your services, and asking for referrals. This is a guide to [...]
Local place names a must for law firm’s content creation
Incorporating local place names in a law firm’s content can increase rankings for localized searches, which is often how potential clients search. An excellent way to add local content is [...]
Is it time for a website redesign?
With thousands of legal websites on the internet, simply having a site is not enough to distinguish one firm from its competitors. Success in enhancing a firm’s brand and generating leads demands a well-designed site that reflects a professional image, clearly communicates expertise and offers a stellar user experience capable of inspiring each visitor to take the next step toward becoming a client.
Professional marketers can help their organizations as coaches
Those who choose to work as professional service marketers in business development and organizational promotion typically utilize and share their considerable coaching talents with their firm’s personnel. In fact, their coaching roles have positively changed the status of marketing.
Art of networking in a post-pandemic environment
As we transition back into the workplace, it’s important to consider new ways to build a network.
Experts, ABA do not recommend replying to bad online reviews
Potential clients’ faith in online reviews is welcome if a lawyer or law firm under consideration has a five-star rating, but a single bad review can have an ongoing harmful effect. Broadly found that one bad review from a disgruntled client will turn away 30 clients on average.
Marketing stuff to do during COVID: Leverage LinkedIn!
With COVID-19’s impact on all aspects of professional (and personal) life, there is a silver lining for legal marketers and communications professionals: They are poised to make a substantial impact on how law firm leadership and partners value social media initiatives.
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