How to use marketing to raise legal rates
When your great marketing content has established you as the go-to expert in your practice area, you can charge clients accordingly. Read more @ legalmarketingblog.com
Lawyer-finder site Lawhive raises $40 million
The new platform aims to tap into a market for unmet consumer legal needs in the United States that’s worth an estimated $1 trillion a year. Read more @ artificiallawyer.com
Branding a law firm: How it puts you ahead of the crowd
The author argues that a “true” law firm brand should say as much about a firm’s customers as it does about the lawyers and the services the firm has to [...]
How artificial intelligence impacts SEO
AI is adding even more uncertainty to the already complex process of enhancing a firm’s visibility through sound search engine optimization (SEO) practices. Read more @ legalmarketingblog.com
New year, new marketing opportunities for your law practice
The approach of 2025 offers law firms a good opportunity for outreach and education aimed at both marketing and business development targets. Read more @ attorneyatwork.com
How to nurture your leads
Here are effective ways lawyers can cultivate their relationships with former clients in order to generate future legal work and word-of-mouth referrals. Read more @ legalmarketingblog.com
Digital Marketing: The organic Click-Through-Rate: A critical metric for legal marketers
Digital Marketing: The organic Click-Through-Rate: A critical metric for legal marketers By Guy Alvarez Most legal marketers know that ranking on the first page of Google is crucial for driving [...]
Four proven steps lawyers can take to master content creation
Once lawyers start to develop the right content for the right platforms, keeping a higher public profile becomes easier, according to a legal marketing expert. Read more @ abovethelaw.com
Mastering YouTube as a legal marketing tool
Using YouTube, the world’s second-largest search engine, can boost your legal marketing efforts. But it entails more than just the uploading of videos. Read more @ legalmarketingblog.com
Content marketing: Where to find inspiration for your writing and speaking
Content marketing: Where to find inspiration for your writing and speaking By Edie Reinhardt Sharing helpful information in articles, seminars, blogs, videos, and other formats has always been a way [...]
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