Paid society vs. paid search: The difference in digital ads
Both are rooted in driving traffic and leads. Which one you focus on depends on your firm’s goals, target audience, and digital marketing budget. Read more @ legalmarketingblog.com
Reputation management for lawyers: 8 tools to help manage reviews
Client endorsements are effective at boosting a firm's business. These tools can help maximize the promotional impact of positive testimonials. Read more @ rankings.io
Content Marketing: Creating clear, concise content about the law for nonlawyers
Content Marketing: Creating clear, concise content about the law for nonlawyers By Edie Reinhardt Lawyers are known for their wordy and technical writing and speaking style. While their legal practice may [...]
How to get the most out of LinkedIn
Some simple ways to add immediacy and professionalism to the public face a lawyer presents on one of the most-viewed platforms. Read more @ legalmarketingblog.com
The importance of staying connected: Always be networking
Diligent maintenance of a network of contacts can generate new clients for attorneys and lay the foundation for future career moves. Read more @ lawvision.com
Don’t fall for these Black Hat search engine optimization tactics!
Changes by Google Analytics could leave firms whose web content is geared to maximize SEO out in the digital cold. Read more @ legalmarketingblog.com
Are you ready to expand your reach without leaving the office?
Adding a podcast to marketing efforts can boost an attorney’s public profile. But it requires strategic planning and an investment of time. Read more @ jaffepr.com
Short-form videos have become a fixture on social media
With views now in the billions, short-form videos are an increasingly significant factor in social media marketing campaigns. Read more @ searchenginejournal.com
How marketing can drive associate retention, firm cohesion
A strong law firm marketing function can foster a positive work environment, promote professional development, and help attorneys bond. Read more @ strategiesandvoices.org
Content Marketing: Can your firm “COPE” with this strategy for marketing success?
Content Marketing: Can your firm “COPE” with this strategy for marketing success? By Edith Reinhardt Create once, publish (or promote) everywhere – or “COPE” – is a key marketing strategy that [...]
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