Digital Marketing: The organic Click-Through-Rate: A critical metric for legal marketers
Digital Marketing: The organic Click-Through-Rate: A critical metric for legal marketers By Guy Alvarez Most legal marketers know that ranking on the first page of Google is crucial for driving [...]
Four proven steps lawyers can take to master content creation
Once lawyers start to develop the right content for the right platforms, keeping a higher public profile becomes easier, according to a legal marketing expert. Read more @ abovethelaw.com
Mastering YouTube as a legal marketing tool
Using YouTube, the world’s second-largest search engine, can boost your legal marketing efforts. But it entails more than just the uploading of videos. Read more @ legalmarketingblog.com
Content marketing: Where to find inspiration for your writing and speaking
Content marketing: Where to find inspiration for your writing and speaking By Edie Reinhardt Sharing helpful information in articles, seminars, blogs, videos, and other formats has always been a way [...]
What word-of-mouth marketing looks like today
The new face of word-of-mouth legal marketing, the time-honored process of one person telling another person about a good lawyer, is now found online. Read more @ legalmarketingblog.com
Public relations: A positive public profile can bring professional rewards to lawyers
Public relations: A positive public profile can bring professional rewards to lawyers By Ellen Keiley Lawyers who stand out in their community have probably taken the time and diligently worked [...]
The best times of day to post on social media
To help maximize your impact on social media, here are the best times to post items on the most popular platforms. Read more @ legalmarketingblog.com
Four mistakes lawyers make with social media
Social media is crucial to winning and retaining legal clients, but it takes persistence and consistency to do it right. Read more @ legalmarketingblog.com
Four legal growth strategies to improve your customer service
For better or worse, one click is all it takes to win or lose a new client in today’s competitive legal marketplace. Read more @ alanet.org
How to know if your SEO is good enough already
A strategy aimed solely at “winning” the search engine optimization (SEO) race may not be the best marketing approach for some law firms. Read more @ legalmarketingblog.com
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