Content Marketing: How law firms can position attorneys as true ‘go-to’ experts
Content Marketing: How law firms can position attorneys as true ‘go-to’ experts By Edie Reinhardt In every practice area, there are numerous lawyers who are well-known, highly experienced, and knowledgeable. [...]
5 social media metrics that actually matter
A law firm’s social media activity should entail more than throwing posts at the wall and seeing what sticks. There are measurable ways of telling if posts are reaching potential [...]
AI-powered search: Adapting your SEO strategy
The search engine optimization (SEO) tactics and strategies that once worked won’t cut it in the conversational search process now governed by AI. Read more @ searchenginejournal.com
The 3 pages on your website that mean the most business
Only a few law firm web pages move the needle when it comes to generating leads. Read more @ legalmarketingblog.com
If asking for reviews feels awkward, steal these scripts
Most satisfied clients are happy to give you a good review if you make it easy for them and ask in a way that feels natural. Read more @ legalmarketingblog.com
This is what people really see when they research your firm
Your online presence has become the most important partner you never hired. Is it encouraging or discouraging would-be customers in a digital-first marketplace? Read more @ 9sail.com
Let your blog out of the basement: Why subdomains sink SEO
A visibility-sapping mistake commonly occurs when law firms publish blogs on a subdomain rather than their primary domain. Read more @ 9sail.com
How to stay top of mind with former clients
Don’t assume you’ll be retained the next time a former client needs a lawyer, no matter how good a job you did for them previously. Read more @ legalmarketingblog.com
Serving Clients: Clarifying your value: A practical approach to personal branding
Serving Clients: Clarifying your value: A practical approach to personal branding By Brenda Plowman In today’s legal landscape, most partners understand that developing a strong personal brand is important. Clients [...]
The 10 best lawyer TV commercials
Though the location and specialties of these firms vary, their ads all excel in the crucial areas of production, content, and messaging. Read more @ consultwebs.com
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