What you need on every page of your website to convert clients
A guide to what law firm website content should include, why it matters, and how to get it right. Read more @ rankings.io
The long and short of shortening law firm names
A short name gets noticed and improves long-term branding strategies. But there are often complications to shortening firm names. Read more @ jaffepr.com
Dodge these 7 pay-per-click (PPC) pitfalls and convert clicks into clients
With high stakes and even higher keyword costs, a poorly managed PPC campaign can burn through a law firm’s marketing budget with little to show for it. Read more @ [...]
Are Meta Ads right for you?
By asking some simple questions, law firms can determine whether Meta Ads will effectively reach potential clients on Facebook, Instagram and other Meta Platform sites. Read more @ legalmarketingblog.com
Is your law firm homepage missing the mark?
Here are practical suggestions for making positive first impressions on visitors to your homepage. Read more @ legalisi.com
Digital Marketing:10 strategies to revive a law firm’s website traffic
Digital Marketing:10 strategies to revive a law firm's website traffic By Kevin Vermeulen A law firm's website plays a critical role in its marketing strategy, serving as a gateway for [...]
Want to be known for what you’re great at? Start acting like it
It isn’t false bravado for lawyers to tell the world how good they are. It’s exactly what clients are looking for, in fact. Read more @ jdsupra.com
Stop waiting for referrals: How to build a pipeline that keeps work coming
At its core, a lawyer’s business pipeline is built on visibility, credibility, consistency, and connections. If any of those are missing, the pipeline dries up. Read more @ socialmediabutterflyblog.com
Content Marketing: Plan first, write second for effective content marketing
Content Marketing: Plan first, write second for effective content marketing By Edith Reinhardt Attorneys have used helpful and practical content to market themselves for years. Content marketing is an excellent [...]
Why website accessibility matters (and why ignoring it could cost you)
Attorneys could be forfeiting potential clients if their websites are inaccessible to the disabled. Read more @ legalisi.com
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