8 ideas for refreshing your law firm website
There may be relatively simple ways to breathe new life into your website without an expensive rebuild. Read more @ jaffepr.com
Vanity metrics vs. true impact: How law firms can measure marketing success
Having visitors flock to your website or recording a high number of “likes” on social media are nice. But are the numbers translating into clients for your law firm? Read [...]
How to build your influence and credibility on LinkedIn
Thought leadership isn’t about having the loudest voice. It’s about being a consistent, trusted, and authentic presence on professional platforms like LinkedIn. Read more @ socialmediabutterflyblog.com
How to create a unique value proposition (UVP)
A UVP isn’t a slogan or a tagline. It’s a statement of purpose that should tell potential clients why your law firm is worth hiring. Read more @ legalmarketingblog.com
Paid society vs. paid search: The difference in digital ads
Both are rooted in driving traffic and leads. Which one you focus on depends on your firm’s goals, target audience, and digital marketing budget. Read more @ legalmarketingblog.com
Reputation management for lawyers: 8 tools to help manage reviews
Client endorsements are effective at boosting a firm's business. These tools can help maximize the promotional impact of positive testimonials. Read more @ rankings.io
Content Marketing: Creating clear, concise content about the law for nonlawyers
Content Marketing: Creating clear, concise content about the law for nonlawyers By Edie Reinhardt Lawyers are known for their wordy and technical writing and speaking style. While their legal practice may [...]
How to get the most out of LinkedIn
Some simple ways to add immediacy and professionalism to the public face a lawyer presents on one of the most-viewed platforms. Read more @ legalmarketingblog.com
The importance of staying connected: Always be networking
Diligent maintenance of a network of contacts can generate new clients for attorneys and lay the foundation for future career moves. Read more @ lawvision.com
Don’t fall for these Black Hat search engine optimization tactics!
Changes by Google Analytics could leave firms whose web content is geared to maximize SEO out in the digital cold. Read more @ legalmarketingblog.com
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