Digital Marketing:10 strategies to revive a law firm’s website traffic
Digital Marketing:10 strategies to revive a law firm's website traffic By Kevin Vermeulen A law firm's website plays a critical role in its marketing strategy, serving as a gateway for [...]
Want to be known for what you’re great at? Start acting like it
It isn’t false bravado for lawyers to tell the world how good they are. It’s exactly what clients are looking for, in fact. Read more @ jdsupra.com
Stop waiting for referrals: How to build a pipeline that keeps work coming
At its core, a lawyer’s business pipeline is built on visibility, credibility, consistency, and connections. If any of those are missing, the pipeline dries up. Read more @ socialmediabutterflyblog.com
Content Marketing: Plan first, write second for effective content marketing
Content Marketing: Plan first, write second for effective content marketing By Edith Reinhardt Attorneys have used helpful and practical content to market themselves for years. Content marketing is an excellent [...]
Why website accessibility matters (and why ignoring it could cost you)
Attorneys could be forfeiting potential clients if their websites are inaccessible to the disabled. Read more @ legalisi.com
How to use webinars to generate more leads
You don’t need to be a polished speaker or have fancy software to host webinars. And they can introduce you to potential clients you would not otherwise reach. Read more [...]
Why lawyers hate marketing – and what marketers can do about it
Many lawyers have antipathy toward self-promotion. Here are ways marketers can work with reluctant attorneys. Read more @ legalisi.com
8 ideas for refreshing your law firm website
There may be relatively simple ways to breathe new life into your website without an expensive rebuild. Read more @ jaffepr.com
Vanity metrics vs. true impact: How law firms can measure marketing success
Having visitors flock to your website or recording a high number of “likes” on social media are nice. But are the numbers translating into clients for your law firm? Read [...]
How to build your influence and credibility on LinkedIn
Thought leadership isn’t about having the loudest voice. It’s about being a consistent, trusted, and authentic presence on professional platforms like LinkedIn. Read more @ socialmediabutterflyblog.com
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