Making business development an everyday part of the practice
Lawyers who are most successful at developing business don’t treat it as something separate from their legal work; they make it part of how they practice law. Read more @ [...]
How to use your blog to build trust, not just traffic
Writing on a consistent schedule and telling the truth, even if it is inconvenient, are among the suggestions for effective attorney blogging. Read more @ legalmarketingblog.com
Serving Clients: From expertise to recognition: Keys to building market visibility
Serving Clients: From expertise to recognition: Keys to building market visibility By Brenda Plowman Standing out in a crowded legal market is never easy. Even some of the largest international [...]
Content Marketing: Why every firm needs content pillars in its marketing strategy
Content Marketing: Why every firm needs content pillars in its marketing strategy By Edie Reinhardt Marketing a law firm requires more than just having a website and social media presence. [...]
The Small Practitioner: The Tech Stack: Building a competitive advantage in a crowded marketplace
The Small Practitioner: The Tech Stack: Building a competitive advantage in a crowded marketplace By Brenda Keith The legal profession is undergoing a profound shift as more attorneys leave large [...]
3 reasons you are not getting more referrals
Get more of your satisfied customers to pass your name along to potential clients with these suggestions. Read more @ attorneymarketing.com
Why perspective is a law firm communicator’s greatest skill
Law firm marketers need to wear many hats if they want to get their messaging right for all stakeholders. Read more @ globallegalpost.com
Content Marketing: How law firms can position attorneys as true ‘go-to’ experts
Content Marketing: How law firms can position attorneys as true ‘go-to’ experts By Edie Reinhardt In every practice area, there are numerous lawyers who are well-known, highly experienced, and knowledgeable. [...]
5 social media metrics that actually matter
A law firm’s social media activity should entail more than throwing posts at the wall and seeing what sticks. There are measurable ways of telling if posts are reaching potential [...]
AI-powered search: Adapting your SEO strategy
The search engine optimization (SEO) tactics and strategies that once worked won’t cut it in the conversational search process now governed by AI. Read more @ searchenginejournal.com
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