Understanding the true cost of bringing in new clients
The Client Acquisition Cost (CAC) calculation is an accurate gauge of whether marketing expenses are paying off with new business. Read more @ legalmarketingblog.com
Stop networking and start showing up
Lawyers who fail at business development are often looking for immediate returns in a process that demands patience, diligence, and persistence. Read more @ abovethelaw.com
30 best law firm logos in 2026
The best logos project both authority and approachability. They work in any format, from business cards to billboards to digital displays. Read more @ rankings.io
Word of the week: GEO (generative engine optimization)
In legal marketing, GEO is the next evolutionary step beyond SEO (search engine optimization). Read more @ thetechsavvylawyer.page
Content marketing: Finding fresh sources of inspiration for your writing and speaking
Content marketing: Finding fresh sources of inspiration for your writing and speaking By Edie Reinhardt Sharing helpful information in articles, seminars, blogs, videos, and other formats has always been a [...]
Why having more leads won’t fix your firm’s marketing problem
An expert says firms which constantly seek new leads probably need to focus more on converting the leads they already get into clients. Read more @ attorneyatwork.com
Effective marketing ideas for small law firms in 2026
Among the experts’ tips: Highlight client testimonials and “niche down.” Read more @ attorneyatlawmagazine.com
The new rules of search visibility for law firms
Introducing AI into the search process has changed the rules of engagement for maintaining high digital visibility. Read more @ martindale-avvo.com
Consumer habits offer insights for growth firms
Many smaller law firms still rely on passive referrals, even as potential clients are increasingly choosing lawyers online before ever making a phone call. Read more @ martindale-avvo.com
Why good lawyers aren’t necessary the most successful lawyers
The very qualities that make some lawyers good at the law, such as aversion to risk, may also be hindering their marketing efforts. Read more @ attorneymarketing.com
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