3 keys to a healthy referral network for your firm
A well-nurtured referral network will smooth out the extremes of being either too busy to breathe or starved for clients. Read more @ attorneyatwork.com
Tell visitors to your website what to do past the basic info
Statistically speaking, most website visitors won’t contact you or sign up for your newsletter. Focus your efforts on the ones who do. Read more @ attorneymarketing.com
The most important question you can ask a new client
The answer to “How did you hear about us?” can bring valuable insights into the effectiveness of a firm’s marketing strategy. Read more @ attorneymarketing.com
How to write attorney bios that do the job
Among the tips from an expert: Send the strongest “E-E-A-T” signal you can and “specific is terrific.” Read more @ 9sail.com
How long does it take to build a new law firm website?
This analysis puts the time at nine-12 months and takes a step-by-step look at how the process should go. Read more @ legalisi.com
Making business development an everyday part of the practice
Lawyers who are most successful at developing business don’t treat it as something separate from their legal work; they make it part of how they practice law. Read more @ [...]
How to use your blog to build trust, not just traffic
Writing on a consistent schedule and telling the truth, even if it is inconvenient, are among the suggestions for effective attorney blogging. Read more @ legalmarketingblog.com
Serving Clients: From expertise to recognition: Keys to building market visibility
Serving Clients: From expertise to recognition: Keys to building market visibility By Brenda Plowman Standing out in a crowded legal market is never easy. Even some of the largest international [...]
Content Marketing: Why every firm needs content pillars in its marketing strategy
Content Marketing: Why every firm needs content pillars in its marketing strategy By Edie Reinhardt Marketing a law firm requires more than just having a website and social media presence. [...]
The Small Practitioner: The Tech Stack: Building a competitive advantage in a crowded marketplace
The Small Practitioner: The Tech Stack: Building a competitive advantage in a crowded marketplace By Brenda Keith The legal profession is undergoing a profound shift as more attorneys leave large [...]
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