The new rules of search visibility for law firms
Introducing AI into the search process has changed the rules of engagement for maintaining high digital visibility. Read more @ martindale-avvo.com
Consumer habits offer insights for growth firms
Many smaller law firms still rely on passive referrals, even as potential clients are increasingly choosing lawyers online before ever making a phone call. Read more @ martindale-avvo.com
Why good lawyers aren’t necessary the most successful lawyers
The very qualities that make some lawyers good at the law, such as aversion to risk, may also be hindering their marketing efforts. Read more @ attorneymarketing.com
A guide to writing the best online attorney bio
The way a potential client views your bio may be the difference between losing that customer or compelling them to pick up the phone. Read more @ themodernfirm.com
Better rainmaking through ‘micro habits’
Consistently doing small, positive things to advance the business side of a legal practice will beat grandiose rainmaking designs almost every time. Read more @ jaimiefield.com
PPC (pay-per-click) vs. SEO (search engine optimization)
Both marketing channels play different roles, and come with their own timelines and risks. Read more @ searchenginejournal.com
Content creation for lawyers made simple (and better)
Chances are, most attorneys already know what their promotional content should contain based on years of dealing with clients and prospects. Read more @ attorneymarketing.com
Where your leads are coming from (may not be where you think)
If prospective clients simply say they found your firm through “Google,” chances are it doesn’t tell the whole story. Read more @ legalmarketingblog.com
Building a brand people trust
Degrees, promotions, and other legal credentials are nice. But remember people trust you more for your judgment, insight, and behavior. Read more @ socialmediabutterflyblog.com
How having a strong presence helps lawyers lead in their markets
Presence is not a marketing slogan. It is a long-term action plan for differentiation and market share in the legal profession. Read more @ socialmediabutterflyblog.com
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