How having a strong presence helps lawyers lead in their markets
Presence is not a marketing slogan. It is a long-term action plan for differentiation and market share in the legal profession. Read more @ socialmediabutterflyblog.com
LinkedIn for lawyers: Going beyond the self-congratulatory post
How can you move beyond the humblebrag and turn LinkedIn into a credibility- and engagement-builder? Shift your posts from promotion to purpose. Read more @ legalisi.com
What is domain authority and how is it relevant for law firms?
Domain authority is a benchmark for a website’s overall strength and credibility. It predicts how highly a site will rank in search engine results. Read more @ rankings.io
Is ChatGPT the death of legal blogging?
The simple answer is no. But it may be the death of bad legal blogging. Read more @ legalmarketingblog.com
Email marketing sequences that work for law firms
Messaging that speaks to a contact’s concerns and interests will be effective at building trust with client-prospects. Read more @ abovethelaw.com
A lot of legal content is now AI garbage – Here’s how to avoid it
A legal content expert shares ways to identify effective – and ineffective – legal content marketing providers. Read more @ attorneyatwork.com
3 keys to a healthy referral network for your firm
A well-nurtured referral network will smooth out the extremes of being either too busy to breathe or starved for clients. Read more @ attorneyatwork.com
Tell visitors to your website what to do past the basic info
Statistically speaking, most website visitors won’t contact you or sign up for your newsletter. Focus your efforts on the ones who do. Read more @ attorneymarketing.com
The most important question you can ask a new client
The answer to “How did you hear about us?” can bring valuable insights into the effectiveness of a firm’s marketing strategy. Read more @ attorneymarketing.com
How to write attorney bios that do the job
Among the tips from an expert: Send the strongest “E-E-A-T” signal you can and “specific is terrific.” Read more @ 9sail.com
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