This is what people really see when they research your firm
Your online presence has become the most important partner you never hired. Is it encouraging or discouraging would-be customers in a digital-first marketplace? Read more @ 9sail.com
Let your blog out of the basement: Why subdomains sink SEO
A visibility-sapping mistake commonly occurs when law firms publish blogs on a subdomain rather than their primary domain. Read more @ 9sail.com
How to stay top of mind with former clients
Don’t assume you’ll be retained the next time a former client needs a lawyer, no matter how good a job you did for them previously. Read more @ legalmarketingblog.com
Serving Clients: Clarifying your value: A practical approach to personal branding
Serving Clients: Clarifying your value: A practical approach to personal branding By Brenda Plowman In today’s legal landscape, most partners understand that developing a strong personal brand is important. Clients [...]
The 10 best lawyer TV commercials
Though the location and specialties of these firms vary, their ads all excel in the crucial areas of production, content, and messaging. Read more @ consultwebs.com
Why clients don’t refer to you even when they like your work
Among the reasons that satisfied clients don’t make referrals is because you fail to ask them to do so. Read more @ legalmarketingblog.com
What you need on every page of your website to convert clients
A guide to what law firm website content should include, why it matters, and how to get it right. Read more @ rankings.io
The long and short of shortening law firm names
A short name gets noticed and improves long-term branding strategies. But there are often complications to shortening firm names. Read more @ jaffepr.com
Dodge these 7 pay-per-click (PPC) pitfalls and convert clicks into clients
With high stakes and even higher keyword costs, a poorly managed PPC campaign can burn through a law firm’s marketing budget with little to show for it. Read more @ [...]
Are Meta Ads right for you?
By asking some simple questions, law firms can determine whether Meta Ads will effectively reach potential clients on Facebook, Instagram and other Meta Platform sites. Read more @ legalmarketingblog.com
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