Legal business development professionals are wondering if law firm events are moving into a digital-first world, or do in-person activities still dominate? Blending both worlds appears to be the mantra for a list of [...]
If you are looking to improve your estate planning law firm marketing, this piece includes how-to’s for numerous strategies including among others: 1.) Creating Quality Content. 2.) Boosting organic traffic. 3.) Improving conversion rates. [...]
California lawmakers are set to vote before the end of the month on legislation that would allow the state bar to test new legal service models to make them more affordable. An amended version [...]
Law firms routinely send timely and informative content to clients and contacts. The problem is that too often, the distribution of content is inconsistent and the firm has no strategic plan to fully exploit the information.
How can your firm leverage LinkedIn to expand exposure? The marketing solutions arm of LinkedIn is performing better than ever with record engagement. This piece describes how law firms can use LinkedIn for advertising, [...]
A report written for The Law Society, an independent professional body for solicitors in the UK, examines the impact of neurotechnology on the practice of law. From a business of law standpoint, “In light [...]
Before COVID-19, virtual law firms were not widely accepted. But as the world shut down during the pandemic and firms still needed to serve their clients and pay their bills, the industry had to change.
The American Bar Association voted Aug. 9, at its annual meeting to approve a resolution supporting its prohibition of non-lawyer ownership. In its report the ABA added “particularly at a time when external forces [...]
Businesses selected to appear in Google’s local pack and local finder are chosen based on their Google Business Profile, rather than their website. By investing a small amount of time, you give your firm [...]
A law firm’s sales pipeline is a process for pinpointing and qualifying new leads, showcasing your firm’s value, selling your services, and asking for referrals. This is a guide to managing the law firm [...]
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