How can your firm leverage LinkedIn to expand exposure? The marketing solutions arm of LinkedIn is performing better than ever with record engagement. This piece describes how law firms can use LinkedIn for advertising, [...]
A report written for The Law Society, an independent professional body for solicitors in the UK, examines the impact of neurotechnology on the practice of law. From a business of law standpoint, “In light [...]
Before COVID-19, virtual law firms were not widely accepted. But as the world shut down during the pandemic and firms still needed to serve their clients and pay their bills, the industry had to change.
The American Bar Association voted Aug. 9, at its annual meeting to approve a resolution supporting its prohibition of non-lawyer ownership. In its report the ABA added “particularly at a time when external forces [...]
Businesses selected to appear in Google’s local pack and local finder are chosen based on their Google Business Profile, rather than their website. By investing a small amount of time, you give your firm [...]
A law firm’s sales pipeline is a process for pinpointing and qualifying new leads, showcasing your firm’s value, selling your services, and asking for referrals. This is a guide to managing the law firm [...]
The one-credit cybersecurity requirement, which does not increase the overall number of CLE hours required for New York attorneys, creates two types of cybersecurity training, one focused on ethics and the other on practice. [...]
Incorporating local place names in a law firm’s content can increase rankings for localized searches, which is often how potential clients search. An excellent way to add local content is to devote practice area [...]
With thousands of legal websites on the internet, simply having a site is not enough to distinguish one firm from its competitors. Success in enhancing a firm’s brand and generating leads demands a well-designed site that reflects a professional image, clearly communicates expertise and offers a stellar user experience capable of inspiring each visitor to take the next step toward becoming a client.
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