The Firm Playbook: Burnout and bottlenecks: You can’t have one without the other By Nermin Jasani Burnout and bottleneck, these are the two things I see repeatedly in law firms that want to grow [...]
Among the experts’ tips: Highlight client testimonials and “niche down.” Read more @ attorneyatlawmagazine.com
Strong parental leave policies are good in the long run for parent-lawyers, their colleagues, and their firms. Read more @ abovethelaw.com
For most lawyers, existing clients and old contacts may be better for developing business than beating the bushes for new customers. Read more @ attorneyatwork.com
If you cater only to the most cost-conscious clients, you may be trapping yourself in a business model that’s hard to grow or even sustain. Read more @ legalmarketingblog.com
Content Marketing: The most valuable and overlooked asset in law firm marketing By Edie Reinhardt Law firms often put considerable resources into getting third-party exposure. Reaching out to the press, speaking at conferences, buying [...]
Introducing AI into the search process has changed the rules of engagement for maintaining high digital visibility. Read more @ martindale-avvo.com
Voice-driven technologies can make the task faster than ever, even without using AI-aided research and writing programs. Read more @ attorneymarketing.com
Moving forward with personal growth goals requires setting boundaries to prevent derailment from success. Read more @ abovethelaw.com
Many smaller law firms still rely on passive referrals, even as potential clients are increasingly choosing lawyers online before ever making a phone call. Read more @ martindale-avvo.com
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