Paid society vs. paid search: The difference in digital ads

By Categories: Marketing

Both are rooted in driving traffic and leads. Which one you focus on depends on your firm’s goals, target audience, and digital marketing budget. Read more @ legalmarketingblog.com

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Navigating the Legal AI Landscape: A Strategic Guide for Mid-Sized Firms

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The legal industry is at an inflection point. Fee earner adoption of AI has surged from 48% to 72% in just twelve months, creating an unprecedented divide between firms that embrace artificial intelligence and those clinging to traditional methods. For mid-sized law firms—those with 50 to 500 lawyers—this rapid transformation presents both extraordinary opportunity and existential risk.

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