Crisis Communications: The communications essentials for navigating a politically charged climate By Gina Rubel Law firm leaders and chief marketing officers (CMOs) are walking a communications tightrope in today's politically charged environment. Socio-political divides [...]
Get more of your satisfied customers to pass your name along to potential clients with these suggestions. Read more @ attorneymarketing.com
Law firm marketers need to wear many hats if they want to get their messaging right for all stakeholders. Read more @ globallegalpost.com
Recent court sanctions, including disbarment recommendations and public censure, show that judicial patience for attorneys' unethical AI use is wearing thin. Read more @ thetechsavvylawyer.page
These hidden expenses are often overlooked when calculating how much an employee costs a firm. Read more @ attorneyatwork.com
Content Marketing: How law firms can position attorneys as true ‘go-to’ experts By Edie Reinhardt In every practice area, there are numerous lawyers who are well-known, highly experienced, and knowledgeable. However, few of them [...]
A law firm’s social media activity should entail more than throwing posts at the wall and seeing what sticks. There are measurable ways of telling if posts are reaching potential clients. Read more @ [...]
By using “synthetic” data, law firms can test software or simulate legal scenarios without compromising client confidentiality or privacy rules. Read more @ thetechsavvylawyer.page
A firm’s top biller may not necessarily be its best leader, yet for generations that’s been the main qualification when firms look to fill top leadership roles. Read more @ jdsupra.com
The search engine optimization (SEO) tactics and strategies that once worked won’t cut it in the conversational search process now governed by AI. Read more @ searchenginejournal.com
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