Local place names a must for law firm’s content creation
Incorporating local place names in a law firm’s content can increase rankings for localized searches, which is often how potential clients search. An excellent way to add local content is to devote practice area pages and blogs to topics of local interest. Read more at Forbes.com
Share this story, choose a platform
Brought to you by BridgeTower Media
Free Weekly Newsletter
Recommended content
The Firm Playbook: These numbers don’t lie: What’s lost when lawyers let marketing slide
The Firm Playbook: These numbers don’t lie: What’s lost when lawyers let marketing slide By Nermin Jasani One of my [...]
‘Burning issues’ confronting law firms in 2026
AI deployment, private equity investment, and lawyer retention are high on the minds of firm leaders as the New Year [...]
How having a strong presence helps lawyers lead in their markets
Presence is not a marketing slogan. It is a long-term action plan for differentiation and market share in the legal [...]
Incident response has become a law firm survival skill
Countless real-world experiences show how firms’ poor response plans are making the effects of cyber attacks worse than they have [...]




