Dodge these 7 pay-per-click (PPC) pitfalls and convert clicks into clients
With high stakes and even higher keyword costs, a poorly managed PPC campaign can burn through a law firm’s marketing budget with little to show for it. Read more @ rankings.io
Share this story, choose a platform

Brought to you by BridgeTower Media
Free Weekly Newsletter
Recommended content
Public Relations: What lawyers and marketers often don’t understand about PR
Public Relations: What lawyers and marketers often don’t understand about PR By Ellen Keiley After decades of working with law [...]
AI won’t replace lawyers, but actually give them more work
Rather than shrinking law firm workloads, AI tools may dramatically expand the filing of viable legal claims in the future. [...]
The onboarding of new hires with confidence
When done right, onboarding reduces turnover, accelerates productivity, drives growth, and strengthens a firm’s culture. Read more @ atticusadvantage.com
The 95:5 rule for lawyers: The long game of business development
Lawyers who have patiently maintained positive contact with potential clients are best positioned to benefit when those parties are ready [...]