Vanity metrics vs. true impact: How law firms can measure marketing success
Having visitors flock to your website or recording a high number of “likes” on social media are nice. But are the numbers translating into clients for your law firm? Read [...]
Societies of legal minds: A lens on artificial intelligence
GenAI systems that are optimally useful in the practice of law are not likely to emerge until tools can show higher levels of nuanced thought and reasoning. Read more @ [...]
5 thought leadership hacks lawyers should know
You believe you have the ideas and the legal know-how to be a thought leader in the profession. Here are the best ways to get others to realize it. Read [...]
Lawyers on BlueSky: A guide to the rising social media platform
BlueSky started as a Twitter project in 2019. Now independent, it has gained favor with lawyers and other professionals disenchanted with Twitter/X. Read more @ attorneyatwork.com
How to get the most out of LinkedIn
Some simple ways to add immediacy and professionalism to the public face a lawyer presents on one of the most-viewed platforms. Read more @ legalmarketingblog.com
Beauty is in the AI of the beholder
The next phase of development for legal GenAI will focus on accuracy and the ease of verifying the results produced by AI tools. Read more @ abovethelaw.com
Don’t fall for these Black Hat search engine optimization tactics!
Changes by Google Analytics could leave firms whose web content is geared to maximize SEO out in the digital cold. Read more @ legalmarketingblog.com
The autonomous law office: Agentic AI in the practice
Assuming that agentic artificial intelligence ultimately delivers on what its proponents promise, here is how the technology could change law office life. Read more @ judgeschlegel.com
Significant legal opinions (so far) involving generative artificial intelligence
The author employs leading GenAI programs to produce a compendium of formal ethics rulings about lawyers and their use of AI tools. Read more @ lawnext.com
Are you ready to expand your reach without leaving the office?
Adding a podcast to marketing efforts can boost an attorney’s public profile. But it requires strategic planning and an investment of time. Read more @ jaffepr.com
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