The power of law firm hashtags on LinkedIn
Brands are vying for the same space and audience on LinkedIn. A law firm hashtag isn’t just a trend; it’s a tool that ensures your content gets seen and remembered. [...]
Digital Marketing: 10 Foolproof tactics to boost lead generation
Digital Marketing: 10 Foolproof tactics to boost lead generation By Kevin Vermeulen In today’s online-first world, law firms and lawyers looking to drive new business acquisition can’t afford to ignore [...]
Creating and managing a sales pipeline report
Here are tips for creating a sales forecast (aka pipeline report), which will make it easier to keep focused on active pursuits and revenue goals, and suggest a better use [...]
Not all leads are created equal
Keeping up with trends and ensuring high-quality leads is essential for sustainable growth. But all lead providers are not created equal – the quality of legal lead generation companies is [...]
Three tips for CMOs who oversee both marketing and sales functions
Law firm CMOs have voiced a desire to drive better collaboration between the marketers and business developers/salespeople who report to them. Read more at lawvision.com
Digital Marketing: What NOT to do when designing a law firm website
Digital Marketing: What NOT to do when designing a law firm website By Kevin Vermeulen A well-designed website that reflects positively on a practice and its attorneys is a must-have [...]
Law firm sales: reach out with gratitude
Acknowledging a client's, a colleague's or another person's contributions is a form of recognition and appreciation, and it has a huge upside. Yet, many professionals fail to make the effort. [...]
Content Marketing: Giving away the secret sauce to attract clients
Content Marketing: Giving away the secret sauce to attract clients By Edith Reinhardt Many lawyers tout their extensive experience and knowledge as the reason they should be hired over their [...]
Client-facing possibilities for law firm professional staff
Law firms have awakened to the potential benefits of non-lawyer professional staff interacting face-to-face with clients. Read more at lawvision.com
Knowledge creation: the use of white papers
Establishing an easy process for white papers to be submitted, reviewed, and published can facilitate knowledge creation. Read more at lucidea.com
Brought to you by BridgeTower Media