Content Marketing: Leveraging content curation in legal marketing
Content Marketing: Leveraging content creation in legal marketing By Edie Reinhardt Maintaining an active presence on social media can be challenging for lawyers and law firms. One powerful strategy that [...]
LinkedIn for lawyers who don’t like LinkedIn
Lawyers on LinkedIn don’t have to be influencers or even frequent posters for the platform to be a potent business development tool. Read more www.attorneyatwork.com
The power of a meaningful comment on LinkedIn (and tips for crafting one)
A thoughtful comment on LinkedIn can help you stand out and build your brand. Comments drive conversations, foster networking, amplify brand visibility and position you as a thought leader. Read [...]
7 proven paths to a successful social media outcome
The quest for meaningful social media engagement can seem daunting. We distill seven tried-and-true strategies to ensure your social media efforts yield successful outcomes. Read more socialmediaexplorer.com
Metrics you should expect from your outsourced creative services partner
To ensure a successful partnership, it is essential for marketing operations professionals to establish clear metrics and expectations with their outsourced creative services partner. Read more www.integreon.com
Is it illegal to use outbound AI for marketing purposes on purchased leads?
If an AI voice is truly generative and created in real time, then one attorney says a fair read of the FTC's reference to robocall in the Telemarketing Sales Rules [...]
10 digital marketing KPIs firms should keep tabs on
10 digital marketing KPIs firms should keep tabs on By Kevin Vermeulen Assessing the success of their digital marketing strategy is a challenge for many law firms. While most legal [...]
Help your firm by learning basic business analysis
With only a little formal training, widely available at affordable prices, law firm sales and marketing professionals can become “understand the business” heroes and contribute to initiating and deepening client [...]
Content Marketing: Leveraging evergreen vs. timely content for marketing success
Content Marketing: Leveraging evergreen vs. timely content for marketing success By Edith Reinhardt One of the most effective strategies for law firms looking to attract and retain clients is to [...]
The complex landscape of 2024 law firm rate setting
A steady climb in rates has averaged well over 6% for most firms. Will the trend continue? The current industry landscape demands an innovative approach to pricing focusing on value. [...]
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