Unsubscribes to marketing emails are not all bad
Don’t think of unsubscribes as rejections. They can help sharpen marketing strategies and refine your firm's search for potential clients. Read more @ legalmarketingblog.com
Digital Marketing: Aiming to boost demand generation? Consider email marketing
Digital Marketing: Aiming to boost demand generation? Consider email marketing By Guy Alvarez For law firms looking to supercharge their demand-generation efforts, email marketing remains a powerful tool in the [...]
How blogging can get law firms more clients
Here are practical tips for creating and updating blog content to best connect law firms with customers searching for representation. Read more @ attorneyatwork.com
Content Marketing: How law firms can use generative AI to create educational and marketing content
Content Marketing: How law firms can use generative AI to create educational and marketing content By Edith Reinhardt Everyone has heard of ChatGPT, Copilot and other generative artificial intelligence tools [...]
7 strategies to maximize your AI-powered search market share
Here are tips for “future-proofing” a prominent position for your firm by saturating the search engine results pages (SERPs) of today’s digital marketing landscape. Read more @ searchengineland.com
Best practices for announcing a law firm name change
Transitioning from the names of your firm’s founding partners to another name or an acronym involves careful planning and strategic execution. Read more @ socialmediabutterflyblog.com
Digital Marketing: Trends in demand generation for law firms
Digital Marketing: Trends in demand generation for law firms By Guy Alvarez In a world driven by digital innovation and constantly evolving consumer behaviors, law firms and legal-sector businesses can [...]
Top 5 mistakes lawyers make while networking
Here are some reasons why your networking efforts might be failing to yield the client leads and strategic professional contacts you expected. Read more @ abovethelaw.com
5 ways automated SMS marketing can boost client acquisition, retention
Thanks to the ubiquity of mobile phones, automated short message service (SMS) marketing gives law firms a convenient communications link with current clients and a tool to drum up other [...]
Attorneys and the power of a digital-centric approach to PR
When done right, digital public relations offers fantastic opportunities to amplify a law firm's online presence, enhance brand recognition, and attract more new clients. Read more @ attorneyatwork.com
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