Help your firm by learning basic business analysis
With only a little formal training, widely available at affordable prices, law firm sales and marketing professionals can become “understand the business” heroes and contribute to initiating and deepening client [...]
Content Marketing: Leveraging evergreen vs. timely content for marketing success
Content Marketing: Leveraging evergreen vs. timely content for marketing success By Edith Reinhardt One of the most effective strategies for law firms looking to attract and retain clients is to [...]
The complex landscape of 2024 law firm rate setting
A steady climb in rates has averaged well over 6% for most firms. Will the trend continue? The current industry landscape demands an innovative approach to pricing focusing on value. [...]
The power of law firm hashtags on LinkedIn
Brands are vying for the same space and audience on LinkedIn. A law firm hashtag isn’t just a trend; it’s a tool that ensures your content gets seen and remembered. [...]
Digital Marketing: 10 Foolproof tactics to boost lead generation
Digital Marketing: 10 Foolproof tactics to boost lead generation By Kevin Vermeulen In today’s online-first world, law firms and lawyers looking to drive new business acquisition can’t afford to ignore [...]
Creating and managing a sales pipeline report
Here are tips for creating a sales forecast (aka pipeline report), which will make it easier to keep focused on active pursuits and revenue goals, and suggest a better use [...]
Not all leads are created equal
Keeping up with trends and ensuring high-quality leads is essential for sustainable growth. But all lead providers are not created equal – the quality of legal lead generation companies is [...]
Three tips for CMOs who oversee both marketing and sales functions
Law firm CMOs have voiced a desire to drive better collaboration between the marketers and business developers/salespeople who report to them. Read more at lawvision.com
Digital Marketing: What NOT to do when designing a law firm website
Digital Marketing: What NOT to do when designing a law firm website By Kevin Vermeulen A well-designed website that reflects positively on a practice and its attorneys is a must-have [...]
Law firm sales: reach out with gratitude
Acknowledging a client's, a colleague's or another person's contributions is a form of recognition and appreciation, and it has a huge upside. Yet, many professionals fail to make the effort. [...]
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