Build a sales process from the ground up, start with pilot programs, generate interest by producing results, rely on word of mouth, and institutionalize it over a long period of [...]

Your logo isn’t just about aesthetics, it’s about resonating with your target audience and potential clients. Here are tips for ensuring relevance in the design process, and case studies showcasing [...]

Attorneys on the hunt for new work must respond to referrals as soon as possible. Delays allow someone else to get the business, not necessarily because they are more competent, [...]

LinkedIn stands as a pivotal platform for legal professionals seeking to highlight their expertise and enhance their career trajectory. Read more @ www.abovethelaw.com

If you want your introduction done right, do it yourself. If you are introduced by someone else, use these public speaking tips to head off blunders. Read more www.attorneyatwork.com

Be nice to your adversaries, not only because it is the right thing to do in the legal profession, but also because adversaries might be called on to comment on [...]

Studies show clients are often ambivalent about their outside counsel. That’s not to say they don’t like the relationship, but given a solid value proposition for changing counsel, they would [...]

One personal injury firm made one simple change to its website, and with no additional marketing spend, drove four times the number of qualified leads to its site. Read more [...]

Developing an effective online presence requires an understanding of changing needs. Read more abovethelaw.com