Digital marketing: Demand generation fundamentals for law firms
Digital marketing: Demand generation fundamentals for law firms By Guy Alvarez In today's hyper-competitive legal marketplace, no law firm can expect new clients to simply arrive at its door. Its [...]
Three reasons your website redesign could be a disaster
Thoughtful planning and research can help a firm avoid these catastrophic mistakes when redesigning a website. Read more @ abovethelaw.com
5 ways artificial intelligence will change legal marketing
If harnessed right, generative AI can transform how firms market to target audiences, from personalizing social media campaigns to identifying potential new clients. Read more @ abovethelaw.com
Content Marketing: How to create user-friendly content for nonlawyers
Content Marketing: How to create user-friendly content for nonlawyers By Edie Reinhardt Lawyers are known for their wordy and technical writing and speaking style. While their legal practice may require that [...]
Learn to earn: Social media as an intelligence-gathering tool
Social media platforms are phenomenal resources for gathering business intelligence. Leverage their power and you can become a business development star. Read more @ abovethelaw.com
How to craft pillar pages to appear in online searches
Legal professionals can improve online visibility by taking advantage of changes in how people are searching for information. Read more @ abovethelaw.com
Are networking events worth a lawyer’s business development time?
Meeting face-to-face with clients or small groups may be a better use of lawyers’ business development time than attending large networking events. Don't mistake activity for accomplishment. Read more @ [...]
Diversify calls to action: A guide for law firms
Diversifying calls to action (CTAs) is a critical strategy for driving engagement and increasing client acquisitions. Read more @abovethelaw.com
Editor’s Note: Announcement of Best Places to Work: Law Firms
Editor’s Note: Announcement of Best Places to Work: Law Firms On behalf of our sister company, Best Companies Group, we are thrilled to announce that registration for the Best Place [...]
The downside of referring clients
The lawyer you recommend to your client could be so impressive that your client jumps ship. Read more @ abovethelaw.com
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