How to get found without relying on Google
Creative social media posting and placing local business journal ads are two of the ways law firms can market themselves without paying Google for SEO enhancements. Read more @ legalmarketingblog.com
How to use marketing to raise legal rates
When your great marketing content has established you as the go-to expert in your practice area, you can charge clients accordingly. Read more @ legalmarketingblog.com
Lawyer-finder site Lawhive raises $40 million
The new platform aims to tap into a market for unmet consumer legal needs in the United States that’s worth an estimated $1 trillion a year. Read more @ artificiallawyer.com
Branding a law firm: How it puts you ahead of the crowd
The author argues that a “true” law firm brand should say as much about a firm’s customers as it does about the lawyers and the services the firm has to [...]
How artificial intelligence impacts SEO
AI is adding even more uncertainty to the already complex process of enhancing a firm’s visibility through sound search engine optimization (SEO) practices. Read more @ legalmarketingblog.com
New year, new marketing opportunities for your law practice
The approach of 2025 offers law firms a good opportunity for outreach and education aimed at both marketing and business development targets. Read more @ attorneyatwork.com
How to nurture your leads
Here are effective ways lawyers can cultivate their relationships with former clients in order to generate future legal work and word-of-mouth referrals. Read more @ legalmarketingblog.com
Digital Marketing: The organic Click-Through-Rate: A critical metric for legal marketers
Digital Marketing: The organic Click-Through-Rate: A critical metric for legal marketers By Guy Alvarez Most legal marketers know that ranking on the first page of Google is crucial for driving [...]
Four proven steps lawyers can take to master content creation
Once lawyers start to develop the right content for the right platforms, keeping a higher public profile becomes easier, according to a legal marketing expert. Read more @ abovethelaw.com
Mastering YouTube as a legal marketing tool
Using YouTube, the world’s second-largest search engine, can boost your legal marketing efforts. But it entails more than just the uploading of videos. Read more @ legalmarketingblog.com
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