Why website accessibility matters (and why ignoring it could cost you)
Attorneys could be forfeiting potential clients if their websites are inaccessible to the disabled. Read more @ legalisi.com
How to use webinars to generate more leads
You don’t need to be a polished speaker or have fancy software to host webinars. And they can introduce you to potential clients you would not otherwise reach. Read more [...]
Why lawyers hate marketing – and what marketers can do about it
Many lawyers have antipathy toward self-promotion. Here are ways marketers can work with reluctant attorneys. Read more @ legalisi.com
8 ideas for refreshing your law firm website
There may be relatively simple ways to breathe new life into your website without an expensive rebuild. Read more @ jaffepr.com
Vanity metrics vs. true impact: How law firms can measure marketing success
Having visitors flock to your website or recording a high number of “likes” on social media are nice. But are the numbers translating into clients for your law firm? Read [...]
How to build your influence and credibility on LinkedIn
Thought leadership isn’t about having the loudest voice. It’s about being a consistent, trusted, and authentic presence on professional platforms like LinkedIn. Read more @ socialmediabutterflyblog.com
How to create a unique value proposition (UVP)
A UVP isn’t a slogan or a tagline. It’s a statement of purpose that should tell potential clients why your law firm is worth hiring. Read more @ legalmarketingblog.com
Paid society vs. paid search: The difference in digital ads
Both are rooted in driving traffic and leads. Which one you focus on depends on your firm’s goals, target audience, and digital marketing budget. Read more @ legalmarketingblog.com
Reputation management for lawyers: 8 tools to help manage reviews
Client endorsements are effective at boosting a firm's business. These tools can help maximize the promotional impact of positive testimonials. Read more @ rankings.io
Content Marketing: Creating clear, concise content about the law for nonlawyers
Content Marketing: Creating clear, concise content about the law for nonlawyers By Edie Reinhardt Lawyers are known for their wordy and technical writing and speaking style. While their legal practice may [...]
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