Hiring sales professionals at law firms
An expert details the positives and the impediments to integrating non-attorney sales forces within law firms. Read more @ lawvision.com
Today is the golden era for law firm communications and marketing
With increased competition for clients and talent, law firms have been forced to reassess how they define and market themselves in a digital world. Read more @ globallegalpost.com
Unsubscribes to marketing emails are not all bad
Don’t think of unsubscribes as rejections. They can help sharpen marketing strategies and refine your firm's search for potential clients. Read more @ legalmarketingblog.com
Digital Marketing: Aiming to boost demand generation? Consider email marketing
Digital Marketing: Aiming to boost demand generation? Consider email marketing By Guy Alvarez For law firms looking to supercharge their demand-generation efforts, email marketing remains a powerful tool in the [...]
How blogging can get law firms more clients
Here are practical tips for creating and updating blog content to best connect law firms with customers searching for representation. Read more @ attorneyatwork.com
Content Marketing: How law firms can use generative AI to create educational and marketing content
Content Marketing: How law firms can use generative AI to create educational and marketing content By Edith Reinhardt Everyone has heard of ChatGPT, Copilot and other generative artificial intelligence tools [...]
7 strategies to maximize your AI-powered search market share
Here are tips for “future-proofing” a prominent position for your firm by saturating the search engine results pages (SERPs) of today’s digital marketing landscape. Read more @ searchengineland.com
Best practices for announcing a law firm name change
Transitioning from the names of your firm’s founding partners to another name or an acronym involves careful planning and strategic execution. Read more @ socialmediabutterflyblog.com
Digital Marketing: Trends in demand generation for law firms
Digital Marketing: Trends in demand generation for law firms By Guy Alvarez In a world driven by digital innovation and constantly evolving consumer behaviors, law firms and legal-sector businesses can [...]
Top 5 mistakes lawyers make while networking
Here are some reasons why your networking efforts might be failing to yield the client leads and strategic professional contacts you expected. Read more @ abovethelaw.com
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