The 3 pages on your website that mean the most business
Only a few law firm web pages move the needle when it comes to generating leads. Read more @ legalmarketingblog.com
If asking for reviews feels awkward, steal these scripts
Most satisfied clients are happy to give you a good review if you make it easy for them and ask in a way that feels natural. Read more @ legalmarketingblog.com
This is what people really see when they research your firm
Your online presence has become the most important partner you never hired. Is it encouraging or discouraging would-be customers in a digital-first marketplace? Read more @ 9sail.com
Let your blog out of the basement: Why subdomains sink SEO
A visibility-sapping mistake commonly occurs when law firms publish blogs on a subdomain rather than their primary domain. Read more @ 9sail.com
How to stay top of mind with former clients
Don’t assume you’ll be retained the next time a former client needs a lawyer, no matter how good a job you did for them previously. Read more @ legalmarketingblog.com
Serving Clients: Clarifying your value: A practical approach to personal branding
Serving Clients: Clarifying your value: A practical approach to personal branding By Brenda Plowman In today’s legal landscape, most partners understand that developing a strong personal brand is important. Clients [...]
The 10 best lawyer TV commercials
Though the location and specialties of these firms vary, their ads all excel in the crucial areas of production, content, and messaging. Read more @ consultwebs.com
Why clients don’t refer to you even when they like your work
Among the reasons that satisfied clients don’t make referrals is because you fail to ask them to do so. Read more @ legalmarketingblog.com
What you need on every page of your website to convert clients
A guide to what law firm website content should include, why it matters, and how to get it right. Read more @ rankings.io
The long and short of shortening law firm names
A short name gets noticed and improves long-term branding strategies. But there are often complications to shortening firm names. Read more @ jaffepr.com
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