BigHand announces acquisition of Digitory Legal
BigHand, a leading provider of operational and financial products for law firms, announced on Aug. 22, it has acquired Digitory Legal. Digitory Legal (Digitory) is a cost analytics platform designed [...]
Hybrid marketing and business development for law firms
Legal business development professionals are wondering if law firm events are moving into a digital-first world, or do in-person activities still dominate? Blending both worlds appears to be the mantra [...]
Estate planning law firm marketing
If you are looking to improve your estate planning law firm marketing, this piece includes how-to’s for numerous strategies including among others: 1.) Creating Quality Content. 2.) Boosting organic traffic. [...]
Creating a legal blog to attract and retain clients
Law firms routinely send timely and informative content to clients and contacts. The problem is that too often, the distribution of content is inconsistent and the firm has no strategic plan to fully exploit the information.
Law firms can take advantage of Linkedin
How can your firm leverage LinkedIn to expand exposure? The marketing solutions arm of LinkedIn is performing better than ever with record engagement. This piece describes how law firms can [...]
Google business profile gives your firm additional visibility
Businesses selected to appear in Google’s local pack and local finder are chosen based on their Google Business Profile, rather than their website. By investing a small amount of time, [...]
What is a law firm sales pipeline?
A law firm’s sales pipeline is a process for pinpointing and qualifying new leads, showcasing your firm’s value, selling your services, and asking for referrals. This is a guide to [...]
Local place names a must for law firm’s content creation
Incorporating local place names in a law firm’s content can increase rankings for localized searches, which is often how potential clients search. An excellent way to add local content is [...]
Is it time for a website redesign?
With thousands of legal websites on the internet, simply having a site is not enough to distinguish one firm from its competitors. Success in enhancing a firm’s brand and generating leads demands a well-designed site that reflects a professional image, clearly communicates expertise and offers a stellar user experience capable of inspiring each visitor to take the next step toward becoming a client.
Professional marketers can help their organizations as coaches
Those who choose to work as professional service marketers in business development and organizational promotion typically utilize and share their considerable coaching talents with their firm’s personnel. In fact, their coaching roles have positively changed the status of marketing.
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