When developing a sales approach, start with the buyer’s process
Legal-services buyers make purchases when they spot a problem, a need, or an opportunity. Their process ranges from ignoring it to waiting for it to mature to handling it internally [...]
The best social media strategies to spark client engagement
Attention to social media is non-negotiable for any attorney or law firm seeking to thrive in this increasingly competitive business environment.
Nonlawyer referral sources for attorneys
Professionals, other than lawyers, can be great referral sources. Attorneys should cultivate professional connections if they want to broaden their referral networks.
Being busy versus being productive
Work comes down to busy work vs. productive work. Busy work does not move the needle.
ICYMI: Creating a legal blog to attract and retain clients
A previous column on creating a blog to build business resonates as much now as ever. Read more at businessoflawinsider.com
An antidote for law firm revenue blues
Client demand for flat-rate billing is on the upswing at the same time lucrative corporate and M&A engagements are declining — and law firms, unsurprisingly, are seeking more ways to offset revenue declines with cost reductions.
Facebook marketing for lawyers
Facebook marketing for lawyers can generate revenue using the correct strategy, but getting there can take time and money.
Keeping pace with marketing trends
No matter the size or scope of its practice, effective marketing is key to any law firm's success.
How to get a Google review removed
There are common violations that may allow law firms to remove reviews from their Google Business Profile.
Top Law Firm Web Design Tactics
The best law firm websites are simple to use, have strong branding, a wealth of useful material, and make it easy for clients to locate what they need.
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