Reducing client acquisition costs for PI firms
Many Personal Injury client leads don’t cost a lot of money. Here are some of the most common types of leads that can turn into paying clients. Read more at [...]
SEO: The key to digital marketing success
It’s a fairly common scenario: a law firm has a great website, but it’s not seeing much in the way of quality leads.
How can lawyers build communities with live streaming?
Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it translate into paying clients? Read more [...]
Managing a law firm’s sales pipeline
A big part of legal marketing isn’t just getting people to fill out your firm's contact form, but also educating them about civil procedure and managing their expectations. Happier clients, [...]
BigHand announces acquisition of Digitory Legal
BigHand, a leading provider of operational and financial products for law firms, announced on Aug. 22, it has acquired Digitory Legal. Digitory Legal (Digitory) is a cost analytics platform designed [...]
Hybrid marketing and business development for law firms
Legal business development professionals are wondering if law firm events are moving into a digital-first world, or do in-person activities still dominate? Blending both worlds appears to be the mantra [...]
Estate planning law firm marketing
If you are looking to improve your estate planning law firm marketing, this piece includes how-to’s for numerous strategies including among others: 1.) Creating Quality Content. 2.) Boosting organic traffic. [...]
Creating a legal blog to attract and retain clients
Law firms routinely send timely and informative content to clients and contacts. The problem is that too often, the distribution of content is inconsistent and the firm has no strategic plan to fully exploit the information.
Law firms can take advantage of Linkedin
How can your firm leverage LinkedIn to expand exposure? The marketing solutions arm of LinkedIn is performing better than ever with record engagement. This piece describes how law firms can [...]
Google business profile gives your firm additional visibility
Businesses selected to appear in Google’s local pack and local finder are chosen based on their Google Business Profile, rather than their website. By investing a small amount of time, [...]
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