Three tips for CMOs who oversee both marketing and sales functions
Law firm CMOs have voiced a desire to drive better collaboration between the marketers and business developers/salespeople who report to them. Read more at lawvision.com
Digital Marketing: What NOT to do when designing a law firm website
Digital Marketing: What NOT to do when designing a law firm website By Kevin Vermeulen A well-designed website that reflects positively on a practice and its attorneys is a must-have [...]
Law firm sales: reach out with gratitude
Acknowledging a client's, a colleague's or another person's contributions is a form of recognition and appreciation, and it has a huge upside. Yet, many professionals fail to make the effort. [...]
Content Marketing: Giving away the secret sauce to attract clients
Content Marketing: Giving away the secret sauce to attract clients By Edith Reinhardt Many lawyers tout their extensive experience and knowledge as the reason they should be hired over their [...]
Client-facing possibilities for law firm professional staff
Law firms have awakened to the potential benefits of non-lawyer professional staff interacting face-to-face with clients. Read more at lawvision.com
Knowledge creation: the use of white papers
Establishing an easy process for white papers to be submitted, reviewed, and published can facilitate knowledge creation. Read more at lucidea.com
The essential aspects to online marketing
This blog post discusses the essential aspects of online marketing and how firms can use them to promote their business and increase their sales. Read more at socialmediaexplorer.com
Digital Marketing: 8 SEO key performance indicators every law firm should track
Digital Marketing: 8 SEO key performance indicators every law firm should track By Kevin Vermeulen Tracking key performance indicators is essential to the success of any digital marketing strategy, and [...]
Prioritize SEO keywords for content creation
If you’re creating SEO content, you should be working toward ranking a particular set of keywords based on a specific topic. An end goal is essential for measuring SEO success. Read [...]
If you don’t know what CX is . . . read this
The practice of law is basically the sale of hours (expertise) in exchange for fees. So, how can a firm stand out from the rest? CX = … Read more [...]
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