Closing business: Four stages of a business relationship
Just knowing people isn’t enough to close sales in this competitive legal market. Author Robert Fisher explains the four basic stages of the business relationship and how to assess where [...]
Digital Marketing: 10 steps for making the most of a law firm’s website
Digital Marketing: 10 steps for making the most of a law firm's website By Kevin Vermeulen A website is obviously a law firm’s most important digital marketing asset. Yet far [...]
Top growth industries and legal practice areas for 2023
The BTI Practice Outlook reveals the six industries with the biggest growth in legal spending, and the fastest growing legal practice areas. Read more at www.attorneyatwork.com
Content Marketing: Save time and money by repurposing existing material
Content Marketing: Save time and money by repurposing existing material By Edith Reinhardt One of the biggest challenges law firms have in marketing their expertise is maintaining a steady stream [...]
ICYMI: Tips for building….
According to the American Bar Association's Profile of the Legal Profession, there are currently about 1.3 million lawyers in the United States.
Create value to develop business
Think about a time that you’ve reached out to a prospective client and received no answer. Here are tips on altering your message to elicit a response. Read more at [...]
Law firm sales: Prepare with the best intelligence
Despite the critical role that client research plays in expanding revenue, many law firms struggle with how to consolidate the right information needed to build client relationships. Read more at [...]
Law firm marketing is vital, but leave it to an assistant
If lawyers are doing the marketing, then it isn't being done correctly or it isn't being done at all. The better course is to delegate. Read more at masslawyersweekly.com
Digital Marketing: Attorney bios can boost a firm’s social media presence
Digital Marketing: Attorney bios can boost a firm’s social media presence By Kevin Vermuelen Law firms seeking to improve their social media presence might want to turn their attention to [...]
Digital Marketing: Is it time for a website redesign?
Digital Marketing: Is it time for a website redesign? By Kevin J. Vermeulen With thousands of legal websites on the internet, simply having a site is not enough to distinguish [...]
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