Prioritize SEO keywords for content creation
If you’re creating SEO content, you should be working toward ranking a particular set of keywords based on a specific topic. An end goal is essential for measuring SEO success. Read [...]
If you don’t know what CX is . . . read this
The practice of law is basically the sale of hours (expertise) in exchange for fees. So, how can a firm stand out from the rest? CX = … Read more [...]
Six essential emails your law firm should send
A firm competing for clients must have an email strategy that stands out. Here are six emails a firm should be sending and why they matter. Read more at www.lawnext.com
Digital marketing: Six digital marketing myths that hold law firms back
Digital marketing: Six digital marketing myths that hold law firms back By Kevin Vermeulen Keeping up with trends in digital marketing is already a fairly tall order for any busy [...]
Tips on using LinkedIn to stand out
From posting to networking and everything in between —learn how lawyers can effectively use LinkedIn to amplify their practice. Read more at www.natlawreview.com
Content Marketing: The importance of a ‘buyer persona’
Content Marketing: The importance of a ‘buyer persona’ By Edie Reinhardt Law firms are always looking for better ways to get their content to stand out and attract clients. Research [...]
Five online marketing tips for medical malpractice attorneys
The world of online marketing has made attracting clients easier than ever. Here are five marketing tips for medical malpractice attorneys. Read more at www.natlawreview.com
How does a blog help a law firm?
Blogging is a great way for law firms to drive traffic to their websites and showcase your legal expertise to potential clients. Read more at abovethelaw.com
Closing business: Four stages of a business relationship
Just knowing people isn’t enough to close sales in this competitive legal market. Author Robert Fisher explains the four basic stages of the business relationship and how to assess where [...]
Digital Marketing: 10 steps for making the most of a law firm’s website
Digital Marketing: 10 steps for making the most of a law firm's website By Kevin Vermeulen A website is obviously a law firm’s most important digital marketing asset. Yet far [...]
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