The author argues that a “true” law firm brand should say as much about a firm’s customers as it does about the lawyers and the services the firm has to offer. Read more @ [...]
Security experts say the end-of-year holiday period presents the kinds of staffing disruptions and office distractions that make firms more vulnerable to breaches. Read more @ cybersecuritydive.com
Thanks to remote work and hybrid office schedules, the mentoring relationships that young associates traditionally built in the office setting have been flipped on their heads. Read more @ alanet.org
AI is adding even more uncertainty to the already complex process of enhancing a firm’s visibility through sound search engine optimization (SEO) practices. Read more @ legalmarketingblog.com
Reputation Management: Protecting law firm data and reputation: A guide to cybercrime mitigation, Part III By Gina F. Rubel This is the third in a series on the basics that law firm leaders must [...]
The approach of 2025 offers law firms a good opportunity for outreach and education aimed at both marketing and business development targets. Read more @ attorneyatwork.com
Is it realistic for the legal industry, with its rigid structure and demanding performance standards, to adopt four-day weeks or other more flexible work arrangements? Read more @ alanet.org
Here are effective ways lawyers can cultivate their relationships with former clients in order to generate future legal work and word-of-mouth referrals. Read more @ legalmarketingblog.com
Leaders behaving badly undermine the trust employees have in a firm as well as eroding morale and stifling productivity. Read more @ lollydaskal.com
Digital Marketing: The organic Click-Through-Rate: A critical metric for legal marketers By Guy Alvarez Most legal marketers know that ranking on the first page of Google is crucial for driving traffic to their firm’s [...]
BridgeTower Media is the leading provider of B2B information, research, events and marketing solutions across more than 25 U.S. markets and industries.
2025 BridgeTower Media. All rights reserved.
Use of this website is subject to its Terms of Use | Privacy Policy | Your California Privacy Rights/Privacy Policy | Do Not Sell My Info/Cookie Policy
