How to create a marketing budget
All marketing is not created equal. Establishing a budget allows you to better tell which marketing expenditures are paying off and which are not. Read more @ legalmarketingblog.com
All marketing is not created equal. Establishing a budget allows you to better tell which marketing expenditures are paying off and which are not. Read more @ legalmarketingblog.com
Some thoughts on how lawyers can earn the enduring trust of clients and build relationships for the long term. Read more @ attorneyatwork.com
Even in the most security-conscious firms, employee behavior toward browsing the web and handling email creates vulnerability to cyber attack, a new analysis shows. Read more @ helpnetsecurity.com
It's admirable to say you’re available to clients 24/7, but even the most diligent attorney must set limits for the sake of their health and effectiveness as a practitioner. Read more @ alanet.org
Cyber Security: A cyber security wake-up call for law firms By Carl Mazzanti In November, a Florida business law firm agreed to pay $8.5 million to settle a class-action lawsuit over a data breach [...]
Law firm leadership goals for the New Year: Be flexible and accept change; set clear career pathways for younger colleagues; improve client transitions and succession planning. Read more @ lawvision.com
While mastering the law and areas of specialty must remain paramount, some lawyers find a sideline can not only be lucrative, but complementary to their practices. Read more @ attorneyatwork.com
It may be time for a quasi-government regulator to establish standards for the data security industry, an information management executive argues. Read more @ legaldive.com
If hanging out a shingle is your resolution for the New Year, these common mistakes can hamper your venture right out of the gate. Read more @ attorneyatwork.com
Public Relations: Start the New Year with a fresh focus on marketing and staying visible By Ellen Keiley The start of the New Year presents an ideal opportunity for lawyers to pause and reflect [...]