When developing a sales approach, start with the buyer’s process
Legal-services buyers make purchases when they spot a problem, a need, or an opportunity. Their process ranges from ignoring it to waiting for it to mature to handling it internally to turning to outside advisers. Read more at lawvision.com
Share this story, choose a platform
Brought to you by BridgeTower Media
Free Weekly Newsletter
Recommended content
Public Relations: Media coverage: Investing in a PR pro can pay dividends for attorneys
Public Relations: Media coverage: Investing in a PR pro can pay dividends for attorneys By Ellen Keiley Before engaging a [...]
How young associates can overcome the ‘Imposter Syndrome’
The unreasoning fear of being “found out” as a fraud or an imposter can be paralyzing to many professionals, especially [...]
Declining billable hour quotas: Are some firms lowering the bar?
Several factors – including avoiding costly associate turnover and savings through AI – are prompting firms to ease rigid billable [...]
How long does it take to build a new law firm website?
This analysis puts the time at nine-12 months and takes a step-by-step look at how the process should go. Read [...]
